Hey, I’m Clare.
I help small businesses and big name brands build an authentic + consistent tone of voice.
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5+ Years of Copywriting Experience
Across web, social, mobile, and print.
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15 Years of Experience
In storytelling, PR, entrepreneurship, and strategy.
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Over 20 Websites Written
For happy clients at small + large size brands.
Seed Probiotics
Summer Merch ‘23
Creative concept + copy design for an educational and playful Summer merch campaign to get people outside. To inspire this call-to-action, I created multiple items for exploration, inquiry, and personal field-guiding.
Case Studies
Fort Rock
Brand Voice + Web Copy
Crafted a unique brand voice + transferable copy for a rugged, outdoor workwear brand, specializing in durable hoodies and jackets.
Seed Probiotics
Scent Exploration ‘24
From creative concept and project management to copy design and reusable packaging, I helped to bring Seed’s first-ever scent to life through a galaxy-class IRL experience, in everyone’s home environment.
What Clients are Saying
“The creativity and understanding of my vision have truly blown me away and I couldn't be happier with the results. No changes needed. "
Tammy-Lyn Hernandez, Whispering Woods Healing Co.
“Clare has a superpower to uniquely see the DNA of a brand, understand its mission wholly, and know inherently how that translates to every touchpoint of experience."
Travis Spier, Seed Health
Get in Touch!
Schedule a free discovery call with me to discuss what your brand needs.
About Me
I'm Clare, a storyteller, experience builder, and strategic copywriter based in Portland, Oregon.
I currently spend my days writing and building experiences for small businesses + large name brands.
Before finding my way into creative copywriting and brand strategy, I was the director at a non-profit (specializing in gleaning: an up cycling practice to rescue edible food from our waste stream and redistribute it to families in need), while simultaneously launching my first small business, a tiny bread bakery.
Now, I’m motivated to help brands authentically find their voice, and creatively reach people, human-to-human.
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Not Complaining is a Substack newsletter about people feeling their way through life. It’s an exploration of how very important ‘complaining’ actually is, and the hope that exists for us all.