I'm Clare — a senior copywriter and narrative storyteller, prone to the occasional footnote.¹

At the heart of my work is curiosity about people. I love digging into how people live, what they care about, and the cultural threads that shape their worlds — then translating those insights into stories, copy, and campaigns that feel magnetic.

My work history shan't match that of your typical corporate resume. I've worked across nonprofit, small business, and startup DTC brand spaces, and I bring a perspective that draws from all of it.

In a meeting, expect me to ask things like: What's the real story here? Who is this actually for? What would make a normal person care?

I'm part journalist, part brand nerd, and an emotionally attuned collaborator throughout. To me, writing is a bridge between everyday experience and making meaning out of what we're all doing here.

¹ Occupational hazard of a past life translating microbiology into marketing.